Cmedia Signs Web Sales Contract with Infomercial.TV, Inc. for ‘Kathy Smith’s AbLifter Plus’ from Dosho Design

VENICE, CA – Cmedia, a Portland, Oregon based media management company, has signed a contract authorizing Infomercial.TV, Inc. to resell Dosho Design, Inc.’s ‘Kathy Smith’s Ab-Lifter Plus’ exercise product. Ab-Lifter Plus is a fitness product promoted nationally through half hour television commercials. Cmedia will pay Infomercial.TV on a performance basis, with no fees paid to initiate the relationship. Shelley Foster, Dosho Design Director of Sales and Marketing, states, “I’m happy that Cmedia is finding alternative channels to distribute our product. We feel that the incremental volume to be achieved through Infomercial.TV’s efforts will greatly enhance our profitability”.

Infomercials represent a growing sales medium for a wide variety of products. Web-based sales of these products are predicted to rise dramatically over the next few years, compared with orders taken via telemarketers on traditional 800 numbers. Infomercials provide the opportunity to highlight product features and benefits in ways not possible with 30 or 60 second advertisements. Through repeated showing of an infomercial, product sales continue at a highly profitable rate over long periods of time. Obtaining a greater percentage of orders over the web means decreased costs per order for infomercial advertisers, and increased opportunities for organizations such as Infomercial.TV, Inc.

Dosho Design designs and manufactures products, Cmedia buys media and promotion, while Infomercial.TV achieves incremental web-based sales. Seamless cooperation between the firms is an excellent means to provide appropriate expertise, specialized execution and delivery of the best solution for purchasers.

August Kleimo, CEO of Infomercial.TV states, "We are very pleased to have ‘Ab-Lifter Plus’ in our product line. Fitness is a strong category for our company and Dosho’s products are hugely popular. We believe they will drive significant traffic to our network of websites. Doing business with advertisers, fulfillment houses, media buyers and related organizations is key, as we continue to achieve promotional synergy for infomercial products."
Cmedia, a professional media buyer provider is dedicated to helping clients with all their media needs. Contact – Jheni McDonald at 503-222-0025
Dosho Design, Inc. has invented the Ab-Lifter Plus, BowFlex, PowerBoard, Jam Gym and WindJector. D.D.I.'s mission is to develop, market and provide creative products and designs for the consumer seeking a better and healthier life. Contact – Shelley Foster (510) 528-0400

Infomercial.TV, Inc. is a full service web-based marketing and sales organization providing a variety of web-based promotional vehicles combining many years of technical expertise with industry experience. Infomercial.TV now represents over 14,000 different products on its shopping website http://shop.infomercial.tv.




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